News del 14-10-2020




European DIY Retail Association
Global Home Improvement Network

Current Affairs in the Home Improvement Industry
14 October 2020 ● Issue 389












Global: DIY Summit Launches The Global DIY-Network.

The Global DIY Summit has launched the Global DIY-Network, a global platform which brings together retailers, manufacturers, online players, consultants, journalists, professors and other stakeholders from the home improvement industry.

With this brand new platform executive managers will be able to attend online seminars, interact with each other through 1:1 online meetings, share ideas in the social stream, showcase their products and innovations, access a directory of the most important decision-makers in the industry, meet the most relevant home improvement retailers, download market studies and white papers & visit online virtual store tours, among other benefits.

On top of this, on the 21st of October John W. Herbert will be interviewing Sergio Giroldi, Group CEO of OBI and EDRA/GHIN President. The interview will cover such topics as how retailers are coping with Covid-19 and how they see the future of the industry.

The interview with Sergio Giroldi will be the first in the "Meet the CEO" interview series that will take place on the Global DIY-Network. 

Tickets for the Global DIY-Network can be bought as stand alone tickets or as part of a pack including attendance to Global DIY Summit in Copenhagen.



Japan: DCM To Buy Shimachu.

Home improvement retailer DCM Holdings has made an offer to buy smaller rival Shimachu Co. for ¥164 billion. This would give the chain a greater presence in the Tokyo region.

DCM, the operator of Homac and other do-it-yourself stores, said it would seek to buy all the shares of Shimachu through a tender offer at ¥4,200 per share, a 19 percent premium compared to Friday’s closing price.

DCM operates 677 outlets nationwide under various affiliates, while Shimachu has about 60 outlets mainly in the greater Tokyo region.

Sales at DCM, the second-biggest industry player in Japan, for the year that ended in February stood at ¥437.4 billion, while those at Shimachu, which ranked seventh, came to ¥153.5 billion for the year that ended in August.

Following the integration, the two companies will dethrone current industry leader Cainz, whose sales for the year through February totalled ¥441 billion.

“Our business outlook is unclear and severe,” DCM said in a statement. “Consumption has lost momentum and it could be hurt further because of the government requests for limiting outings as well as business closures.”


DCM hopes to boost its product lineup by acquiring Shimachu, which is strong in the furniture sector, while Shimachu aims to shore up its profitability by introducing DCM brand goods.



USA: Home Depot Picks Appointees For Top Five Positions

Home Depot, the world's largest home improvement retailer, has picked new appointees for five posts in the company hierarchy. Edward "Ted" P. Decker has been named president and chief operating officer at Home Depot. Decker, a 20-year veteran of the company, has served as executive vice-president of merchandising since 2014. As the company's chief merchant, he has been responsible for all store and online merchandising departments, merchandising strategy, services and vendor management, marketing and in-store environment. In his new role, he will assume additional responsibility for global store operations, global supply chain, and outside sales and service.

Ann-Marie Campbell, a 35-year veteran of Home Depot, has been named executive vice-president of U.S. stores and international operations, adding responsibility for all operations, business functions and strategy for the company's Canada and Mexico businesses to her current responsibilities.

Jeff Kinnaird has been promoted to executive vice-president of merchandising. Most recently, he was president of Home Depot Canada. He previously served as merchandising vice-president of Canada. 

Michael Rowe has been promoted to president of Home Depot Canada. Rowe was most recently vice-president of e-commerce, marketing and contractor services, where he led all marketing and advertising efforts across Canada, as well as e-commerce, installation services, contractor services and strategy. 

Richard McPhail, executive vice-president and chief financial officer, will assume additional responsibility for the company's corporate strategy and strategic business development. McPhail joined the company in 2005 and was named CFO in 2019.



New Zealand: Mitre 10 New Zealand CEO Resigns.

Martin Dippie, Chairman of Mitre 10 New Zealand, has announced the shock resignation of the co-op's Chief Executive Officer, Chris Wilesmith, after a little more than a year in the role.

In a statement, he said: “Chris is resigning from his role to return home to Australia on a permanent basis. While the role was always an Auckland-based one, he has been commuting between Auckland and Coffs Harbour on a regular basis due to family commitments."

“The recent disruption of the borders closing due to the Covid 19 pandemic has made this travel very challenging. Despite the need to quarantine on both sides of the Tasman, Chris has remained highly effective and committed to his leadership role.

Mitre 10 NZ has started the search for a new CEO through executive search partner Egon Zehnder.



UK: Homebase Install New Energy Saving 'Green Aisles'

A partnership between Smart Energy GB and Homebase will see a 'Green Aisle' revealed in 137 stores.

Much like specialist aisles in supermarkets, The Green Aisle will have products rated highly for their energy efficiency by Energy Saving Trust grouped together in one place, ranging from washing machines, fridge freezers and insulation.

It will also include information on how customers can request a smart meter installation from their energy supplier to better manage their domestic energy consumption.

The nation’s extended period spent indoors and the Government’s Green Homes Grant scheme has helped drive the trend for green home improvements, with recent research commissioned by Smart Energy GB revealing that three-quarters of Brits are keen to make their home greener.



UK: Consumer Spending Surges In September.

Data from Barclaycard has found that consumer spending grew 2.0 per cent year-on-year in September with food sales, home improvements and return-to-school shopping contributing to the largest uplift since February 2020. 

Strong increases were seen especially in home improvement & DIY (25.7% Spend Growth) and furniture (28.0%) as the nation spruced up its homes ahead of the winter months. The desire to decorate comes as 30 per cent of Brits say they are spending more on home improvements than usual in case new lockdown restrictions lead to more time inside.

Raheel Ahmed, Head of Consumer Products at Barclaycard, said: "We saw households preparing to spend more time inside as winter draws closer, with home improvement increasing as a result. While the nation’s confidence in the UK economy has improved slightly, many are still cautious about the upcoming winter months, and the subsequent uncertainty it may bring has caused some to start stockpiling once more.”



France: ManoMano Releases App Aimed At Pro Customers.

Mano Mano have launched their first app, aimed specifically at pro customers.

Lorraine Valsasina, VP B2B business at ManoMano, said "The app for pros is the daily assistant for craftsmen who are on the move. Its existence was obvious, but there was no question of taking a genius idea out of reality. We needed to learn to make a solid proposition". 

The home page of the pro app offers personalized news as well as brand new products which may be of interest, chosen according to the individual profiles. To use the app users will have to be registered with an verified SIRET Craftsman number. 

The application should increase the business volume of ManoMano Pro, especially considering that since the Covid lockdown many craftsmen have converted to digital shopping.



Russia: Kingfisher plc Completes Sale Of Castorama Russia To Maxidom

Kingfisher plc announced that it has completed the sale of Castorama Russia to Maxidom, a leading home improvement company in Russia, for a total consideration of RUB c.7.4bn (c.£73m). 80 per cent of the sale price was paid at the point of transaction, with the remaining 20 per cent to be paid in instalments over the next two years.

Thierry Garnier, CEO of Kingfisher, said: “I am pleased to announce the completion of the sale of Castorama Russia to Maxidom. I would like to thank our Castorama Russia colleagues for their contribution to Kingfisher and wish them well for the future.”



Japan: Komeri Installs Pickup lockers.

Komeri started the KOMERI PICK UP LOCKERS service at a "Power"- big box store in September. 

Komeri Lockers allow customers to pick up their items 24 hours a day any day of the week by scanning the QR code on their smartphones. This code is provided when they place an order on The lockers help customers not only eliminate the need to wait for deliveries and pick-up only during business hours, but also reduces contact with other people, such as staff, and thus responds to the "new normal" that businesses are adapting too. 

Cainz installed a similar service in all of their stores last December.











Board of EDRA/GHIN

Sergio Giroldi EDRA/GHIN President and Group CEO

OBI AG, Germany
Thierry Garnier Group CEO Kingfisher, UK
Jean-François Dubost President IHA, World
Murat Gigin Chairman Tekzen, Turkey
Werner de Jager CEO Cashbuild, South Africa
Susanne Jäger Board Member Hornbach, Germany
Carl-Otto Løvenskiold Chairman Løvenskiold-Vækerø AS, Norway
Pascal Malfoy Executive VP FMB/Adeo, France
Jorma Rauhala President, Building and Technical Trade & Deputy CEO Kesko, Finland
Michael Schneider Managing Director Bunnings, Australia

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